Ownablee
Text-to-Labor for the workflows nobody wants to own

Hire AI Owners. Watch work move.

Ownablee turns plain English into digital workers that run boring workflows across your tools — chasing invoices, following up with leads, syncing data, asking for approval, and showing receipts.

Watch Brutus work

The extra "e" is for execution.

Your digital workforce, live

Not another dashboard. A living office.

Ownablee shows your AI Owners working in real time — who is on shift, what they are handling, what is blocked, and what needs your approval.

Live · Floor 1 · 8 owners on shift
09:42 · today
Today
47 done12 in flight2 blocked
Engineering
Sales
Operations
Support
G
Goblin
P
Penny
S
Sarah
F
Fiona
B
Brutus
C
Calm
I
Ingrid
T
Tom
Brutus: Drafted 7 follow-ups
Live activity
2 approvals
Brutus is chasing 17 invoices
Sarah is qualifying 8 leads
Captain Calm avoided 1 meeting
Sync Goblin found 14 cursed rows
2 approvals need you
Enter the Live Floor
A day on the floor

How a shift actually runs.

Owners work in shifts. They plan, act, ask for approval, and post receipts — like the best teammate you ever had, but on time.

08:00
Shift starts
Brutus pulls invoices from Stripe + QuickBooks.
08:14
Plans
Drafts 7 follow-ups. Flags 2 above €5k.
09:02
Asks approval
Pings #finance with the risky two.
09:18
Acts
Sends 5 approved emails. Updates CRM notes.
17:00
Receipts
Posts the day's tally to your team room.
Brutus from Billing

Never chase invoices manually again.

Meet Brutus — an AI Owner that watches unpaid invoices, drafts polite follow-ups, asks before sending, escalates risky accounts, and shows receipts at the end of every shift.

  • Watches every unpaid invoice across your tools
  • Drafts follow-ups in your tone — sends only when you approve
  • Escalates risky accounts before they go silent
  • Posts a weekly receipt your CFO can screenshot
On shift
Always on
B

Brutus from Billing

Invoice Owner · @brutus-billing

0
Invoices checked
€0
Watched
0
Drafted
"I followed up politely. Against my instincts."
Today's shift00:00 → 24:00
WorkingWaiting on approvalIdle
Today2 approvals needed
Before / After · invoice #INV-2204
Before · your spreadsheet
acme corp
€4,800 · 42d overdue
??
no reply since 03/12
Nobody owned this row.
After · Brutus drafted, you approvedSent · 09:14
To: billing@acme.com
Subj: Friendly nudge on invoice #INV-2204

Hi Acme team — just a friendly nudge that invoice #INV-2204 (€4,800) is now 42 days past due. Let me know if there's anything blocking the payment on your side — happy to help.

— Sent on behalf of Mario, approved 09:13

@Owners

Mention an Owner. Work starts moving.

Owners have handles. Mention them from Slack, email, or the command bar — they plan, act, ask for approval, and show receipts.

If you can mention a teammate, you can delegate to Ownablee.

@brutus-billing@sarah-leads@captain-calm@tom-inbox
#finance · today
M
Mario 10:14

@brutus-billing chase every invoice over 30 days, draft polite follow-ups, and escalate anything above €5,000 before Friday.

B
Brutus from Billing@brutus-billing

On it. I found 14 overdue invoices.

I can
  • check payment status
  • draft follow-ups
  • update invoice notes
I need approval before
  • · sending emails externally
  • · escalating above €5,000

Estimated impact: €18,400 watched · 7 follow-ups drafted · 2 approvals needed.

B
Brutus 10:15

Sending now.

Outgoing · gmail Sent · 10:16
To: billing@acme.com
Subj: Friendly nudge on invoice #INV-2204

Hi Acme team — just a friendly nudge that invoice #INV-2204 (€4,800) is now 42 days past due. Let me know if there's anything blocking the payment on your side.

— Sent on behalf of Mario

The receipts

Brutus' weekly receipts.

Every Owner ships a weekly receipt. Hours saved, money chased, work handled. One tap to post it to your team — or your timeline.

Weekly receiptweek 47
B
Brutus from Billing
Handled this week
Receipts handled / day129 total
Mon
Tue
Wed
Thu
Fri
Sat
Sun
47
invoice checks
18
follow-ups drafted
9
emails sent (after approval)
€18,400
watched
6h
saved
0
invoices ignored
Owners have receipts

You don't screenshot dashboards. You share what your worker did.

Receipts make AI labor visible. Your team sees the work, your CFO sees the impact, your timeline sees the brag.

"Brutus did €18,400 of chasing this week. I did zero."

0.8 FTE
1 Brutus equals
€18.4k
Watched / week
0
Invoices ignored
Human AR clerkBrutus
SpeedDaysMinutes
CoverageTop 20%100%
Cost€4k+ / moPer-shift
Owner Packs

Hire entire departments in packs.

Owner Packs bundle digital workers, workflows, personalities, permissions, shifts, and receipts — so your team can hire a ready-made AI department in seconds.

BBrutus from BillingPPenny the Payment ChaserIInvoice Ingrid
Members
  • Brutus from BillingChases overdue invoices
  • Penny the Payment ChaserDrafts polite reminders
  • Invoice IngridCloses the books weekly
Sample workflow
Watch invoicesDraft + ask approvalSend + log

Owns: Invoices, reminders, payment status, finance summaries.

See full pack
CCaptain CalmAAsync AnnieSStandup Slayer Sam
Members
  • Captain CalmCancels useless meetings
  • Async AnnieCollects updates async
  • Standup Slayer SamPosts the daily digest
Sample workflow
Collect updatesSummarizePost digest

Owns: Updates, blockers, summaries, meeting replacement.

See full pack
SSales Sage SarahFFollow-up FionaPPipeline Paul
Members
  • Sales Sage SarahQualifies inbound
  • Follow-up FionaNudges cold leads
  • Pipeline PaulKeeps CRM honest
Sample workflow
Qualify leadPersonal follow-upBook + log

Owns: Inbound leads, CRM updates, follow-ups, booking prep.

See full pack
SSync GoblinSSpreadsheet SteveDDuplicate Destroyer Dan
Members
  • Sync GoblinReconciles cursed rows
  • Spreadsheet SteveCleans broken formulas
  • Duplicate Destroyer DanKills dupes on sight
Sample workflow
Scan toolsFlag conflictsSync + audit

Owns: Sync, cleanup, reconciliation, duplicate detection.

See full pack

Not templates. Coworkers with receipts.

Old way vs Ownablee

Stop renting tools. Hire the work.

The old way
Humans + 12 tabs
With Ownablee
Owners + receipts
Who owns it
Someone on the team, eventually.
Brutus. Always on.
When it runs
When someone remembers.
Every shift.
Approval
Slack DM, hope for the best.
Inline approval with diff.
Receipts
Vibes.
Weekly tally + audit log.
Firing
Delete the Zap. Done.
Personnel file. Tombstone. Eulogy.
Trust & control

Funny inside. Professional outside.

Permissions

Owners only do what you allow. Per-tool scopes, per-action limits.

Approvals

They ask before risky actions — sending emails, changing records, escalating customers.

Receipts

Every action is logged, measured, and reviewable. Audit trail by default.

Permission matrix · Brutus
Tool / Action
Read
Draft
Send
Change
Gmail
Asks
Stripe
Asks
CRM
Asks
Slack

Per-tool, per-action. Nothing risky happens without a human nod.

Recent approvals
  • Send invoice nudge · Acme €4.8k
    Mario · 10:16
    approved
  • Edit & send · Beta Inc €1.2k
    Sofia · 09:54
    edited
  • Escalate · Globex €12.4k
    — · 09:30
    pending
SOC 2 ready GDPR aligned EU-hosted option SSO + MFA

Brutus can joke internally. Your clients still get professional emails.

The firing ritual

You don't delete workflows. You fire Owners.

When a workflow has a name, a job, a history, and receipts — it stops feeling like automation. It starts feeling like ownership.

One-click decommissioning. No severance. No awkward 1:1s.

Personnel file · Closed

Quigley from Quotes

Quote drafting · fired Mar 4

"Took every shortcut. Even the ones I'm not supposed to take."

Use cases

The first Owners your team will hire.

Invoice chasing
Chase unpaid invoices end-to-end.
Lead follow-up
Qualify, follow up, book meetings.
CRM / data sync
Keep tools in sync. Find cursed rows.
Meeting summaries
Replace status meetings with receipts.
Support triage
Route, draft, escalate the urgent ones.
Onboarding
Move new customers from signup to value.

Give Brutus one workflow.

We're onboarding the first teams for free Brutus pilots. Start with invoice chasing, lead follow-up, data sync, or meeting summaries.

Watch Brutus work